Posts tagged marketing

Winning keywords are mapped to customer needs, behaviors, and vocabulary. How effective can our message be when we are pushing the answers before listening to the questions?
Strategic search campaigns start with the customer!

Winning keywords are mapped to customer needs, behaviors, and vocabulary. How effective can our message be when we are pushing the answers before listening to the questions?

Strategic search campaigns start with the customer!

“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.”
— Seth Godin

“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.”

— Seth Godin

Search + Super Bowl - Great job NBC in mirroring the message. Best I’ve seen all night.

Search + Super Bowl - Great job NBC in mirroring the message. Best I’ve seen all night.

October 2011 Search Engine Market Share: Bing-powered search seeing downward trend…
“In October, 67.7 percent of searches carried organic search results from Google (vs. 67.4 percent in September) while 26.1 percent of searches were powered by Bing (vs. 26.7 percent in September).”

October 2011 Search Engine Market Share: Bing-powered search seeing downward trend…

In October, 67.7 percent of searches carried organic search results from Google (vs. 67.4 percent in September) while 26.1 percent of searches were powered by Bing (vs. 26.7 percent in September).

Google+ Pages are finally here. Burberry (or should I say +Burberry) is among the first set of advertisers present on this glorious day.
I am impressed with the launch features and what Google is doing thus far, but the same questions remain:
 Can Google build a social product that truly rivals Facebook?
Can Google build a social product to last?

Google+ Pages are finally here. Burberry (or should I say +Burberry) is among the first set of advertisers present on this glorious day.

I am impressed with the launch features and what Google is doing thus far, but the same questions remain:

 Can Google build a social product that truly rivals Facebook?

Can Google build a social product to last?